For the British broadcasting company Sky, Yoke created two dynamic interactive experiences that brought Sky Q’s ‘Fluid Viewing’ to life. Both installations featured an interactive fluid that was the product of a custom-built engine, allowing real-time interaction.
A soft fabric worked as a canvas for the tactile experience that invited users to poke, push, and play with the brand as a colorful digital fluid. The fluid visualisation acts as an abstraction of Sky’s new fluid viewing TV platform, Sky Q.
Furthermore, users were invited to create a series of portraits of themselves immersed within Sky Q fluid. The more they moved while making the portrait, the more the fluid moved with them. The result was a series of unique portraits, which could instantly be shared via social media. Produced in collaboration with Sennep and onedotzero.
Location: Various places, United Kingdom & Ireland
Photography: James Metcraft