Yoke has created 4 digital installations for the exhibition, as well as the exhibition’s overall graphic design, scenography, and lighting design.
At several locations around the exhibition, visitors are greeted by interactive, colourful plinths that hold information about specific topics related to the “hacking”-phenomenon.
The visual identity created for the exhibition transports the visitors through the magical world of hacking. Here, the famous IKEA instruction manual with the iconic IKEA character is deconstructed, rotated, and scaled up, thus being a perfect metaphor for IKEA hacking.
Location: Älmhult, Sweden