At Expo 2025 Osaka, the UAE Pavilion invites visitors on a multi-sensory journey under the theme Earth to Ether. Drawing inspiration from the resilient date palm – reimagined as both structure and metaphor – the pavilion reflects the country’s transformation from its cultural and natural heritage to its pioneering achievements in sustainability, healthcare, and space exploration.
Inside, guests move through immersive zones shaped by cinematic narratives, interactive storytelling, and organic materials. From AI-driven city design to astronaut training, the experience combines tactile encounters with digital media to embody the UAE’s ambition as a nation of Dreamers Who Do.
Yoke created the media content production that drives these experiences, complementing ATELIER BRÜCKNER’s striking overall design. Together, the result is a dynamic, trilingual exhibition that bridges earth and sky, past and future – and positions the UAE Pavilion as a platform for global dialogue.
Location: Osaka, Japan
Photography: UAE Expo
